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Email Marketing Benchmarks

It can be very disheartening to review the performance report of your first email campaign and discover that your email only had a 32% open rate or 9% click-through rate. That is, until, you find out...

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Typeface: Email Design Best Practices, Part 1

There are four main elements of the design of an HTML email: typeface, color, images, and layout. While there is much variation and experimentation in email design, industry professionals generally...

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Color: Email Design Best Practices, Part 2

The colors you choose to use in your HTML email design can affect its readability as well as the amount of visual appeal it has to your subscribers. Color invokes emotions (whether or not we are aware...

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Image Usage: Email Marketing Best Practices, Part 3

An email, just like any other piece of marketing material, looks better when it’s got appealing images in it. However, since email clients and personal settings vary, you can’t control how the email...

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Alt Text: Email Marketing Best Practices, Part 4

First, what they are: “Alt” text, short for alternative text, is the text that appears in place of an image when it’s not viewable. Its main purpose is to briefly describe an image to someone who is...

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Stock photography resources for HTML emails

As a follow-up to my recent posts about the best way to use images in your emails, I thought I’d offer some suggestions on where to find royalty-free stock images online. In addition to photographs,...

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Make a Plan: Content strategy for e-newsletters & more

I recently reviewed the book Clout: The Art & Science of Influential Web Content by Colleen Jones for Newport Interactive Marketers. It discusses strategy and best practices for planning and...

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Blacklists: What to do if you’re on one

A while back I wrote about how to avoid spam filters, but what if you end up on a blacklist? Here's what you need to know: Email blacklists, also known as blocklists, are a common way of reducing spam....

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Email Preview Tools and Why to Use Them

One of the most frustrating issues that arise for email marketers is when their HTML emails are displayed incorrectly in the inboxes of subscribers. Images can get blocked, paragraph spacing is...

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Which email services are your subscribers using?

In my last post I discussed the importance of previewing your HTML emails in various webmail services and email clients before delivering them. On that subject, I thought it might be interesting to...

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Use Email Marketing to Boost Customer Reviews

Customer reviews can help your business stand apart from the competition and potentially help your company rise in the search engine results. Depending on which industry you’re in, you may want to...

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