Email Marketing Benchmarks
It can be very disheartening to review the performance report of your first email campaign and discover that your email only had a 32% open rate or 9% click-through rate. That is, until, you find out...
View ArticleTypeface: Email Design Best Practices, Part 1
There are four main elements of the design of an HTML email: typeface, color, images, and layout. While there is much variation and experimentation in email design, industry professionals generally...
View ArticleColor: Email Design Best Practices, Part 2
The colors you choose to use in your HTML email design can affect its readability as well as the amount of visual appeal it has to your subscribers. Color invokes emotions (whether or not we are aware...
View ArticleImage Usage: Email Marketing Best Practices, Part 3
An email, just like any other piece of marketing material, looks better when it’s got appealing images in it. However, since email clients and personal settings vary, you can’t control how the email...
View ArticleAlt Text: Email Marketing Best Practices, Part 4
First, what they are: “Alt” text, short for alternative text, is the text that appears in place of an image when it’s not viewable. Its main purpose is to briefly describe an image to someone who is...
View ArticleStock photography resources for HTML emails
As a follow-up to my recent posts about the best way to use images in your emails, I thought I’d offer some suggestions on where to find royalty-free stock images online. In addition to photographs,...
View ArticleMake a Plan: Content strategy for e-newsletters & more
I recently reviewed the book Clout: The Art & Science of Influential Web Content by Colleen Jones for Newport Interactive Marketers. It discusses strategy and best practices for planning and...
View ArticleBlacklists: What to do if you’re on one
A while back I wrote about how to avoid spam filters, but what if you end up on a blacklist? Here's what you need to know: Email blacklists, also known as blocklists, are a common way of reducing spam....
View ArticleEmail Preview Tools and Why to Use Them
One of the most frustrating issues that arise for email marketers is when their HTML emails are displayed incorrectly in the inboxes of subscribers. Images can get blocked, paragraph spacing is...
View ArticleWhich email services are your subscribers using?
In my last post I discussed the importance of previewing your HTML emails in various webmail services and email clients before delivering them. On that subject, I thought it might be interesting to...
View ArticleUse Email Marketing to Boost Customer Reviews
Customer reviews can help your business stand apart from the competition and potentially help your company rise in the search engine results. Depending on which industry you’re in, you may want to...
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